WHO I AM

My name is Sophie. I’m forty-something years old and have spent the last 15 years of my life working in the world of Public Relations. What exactly does that mean? Even my mom sometimes asks me.

Basically: Countless interactions with people from all walks of life. Hours spent organising events, conferences, exhibitions, fashion shows, fairs, premieres, trips, photo-shoots, cocktails and parties. Traveling the globe to Hong Kong, New York, Rio, Buenos Aires, London, and Moscow, while keeping my home base city of Paris. All very glamorous.

But hard work too. I spend a lot of my time dealing with logistical disasters, travel hiccups, crisis management or simply unruly personalities.

Navigating the hectic and stressful world of PR, I used Yoga to alleviate the craziness and help me refocus. Everywhere I went, I searched for the best studios in town, the most inspiring teachers, and the purest practices. Hatha, Vinyasa, Yin, Iyengar, Ashtanga, Acro, Bikram, Flow, Swings – You name it, I’ve tried it (I only left the Naked Yoga to real adventurers.)

Before I even realized what was happening, Yoga had become an integral part of my lifestyle.

And somewhere along the journey, this red wine-loving, hamburger-eating, cigarette-smoking Parisian city girl changed.

Not that I now feast solely on organic seeds or live in a dark cave. But I’m more attuned to the world around me. Yoga opened me to become more aware of my mind, body, emotions – of others & of my environment. The combination of physical activity, mental awareness, and global consciousness has shown me a quality of life that I never imagined possible while drinking champagne at cocktail parties.

We all live in an increasingly demanding world. Most of us find it hard to unplug. To relax. To gather. To talk to oneself. To be aligned with who we really are & what we really want in our lives.

This is when I decided to bring together my skills, contacts and dedication to create my dream Yoga and spiritual experiences through starting my PR company that focuses on ethical brands and individuals.

First, I sought to seek out only the best locations. Only truly unique settings with spectacular views and a peaceful environment would create the right experiences.

I picked the most authentic & beautiful houses and boutique hotels across my favourite islands. From personal experiences of sleeping on tough mattresses and sunbathing in plastic chairs, I wanted to ensure that style and comfort matched the amazing settings.

Cool spacious bedrooms. Proper bathrooms. Beautiful materials from poolbar to tableware. Interesting local design and objects.

Because being surrounded by beauty is my best inspiration to find it within.

Of course : Inspired and charismatic Yoga teachers and Wellness professionals. Always. From all over the world. Serious in their practice. Light, fun, and cool in their approach. Able to teach and lead while merging the physical and the spiritual side along with lightness and generosity.

Talented and devoted Chefs – who will actually make you crave a Quinoa salad or Detox Juice. Who can create delicious YET healthy vegetarian food.

Finally, I created a Concierge Service, allowing Teachers to focus on their practice and Guests to enrich their experience : from travel arrangements to services and amenities that make your week truly special: heavenly massages, holistic treatments, Gong therapy, or any tailored pampering & extra activities you may fancy (from boat trips, horse riding, cooking or photography classes to personal shopping. You name it!)

All while promising to share the best spots and hidden insiders locations of wherever we end up travelling. A Must.

Additionally, I provide premium services in Communications and PR for ethical lifestyle brands, places & individuals, naturally including my favorite Yoga teachers.

I want to support projects & people who are committed to bringing sense to their audience and businesses. Getting their talent known to the world. Helping them develop a clear and loud voice so that they can be heard.

I am convinced it is by the little change we make that we may change the world (a bit). But some famous guy said this much better than I.

Need a Yoga break ?
Want to know where are we off to next ?
Dreaming of your own private Yoga escape ?

Want ideas or support in getting your great talent out to the word ?
Dreaming to get your community together to enjoy a unique experience ?

I would love to hear from you.
sophie@sophieravier.com

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